For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #278: For Every News Outlet: Churn, Churn, Churn

Repurposed third-party content has become a staple of financially-stressed news outlets

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FIR #276: Should I Tay or Should I Go?

Meta’s AI Chatbot Aims to Avoid the 2016 Microsoft Tay Debacle

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FIR #275: Will You Have An NFT With Your Coffee?

Starbucks is being strategic and thoughtful about its entry into the web3 space

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FIR #274: Is Unbranded Unethical?

Some Unbranded Content is Brilliant and Useful. Does That Make It Right?

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FIR #273: What Is The Metaverse? It’s A Network

The Metaverse Is Not a Destination, But Rather The Next Network For The Web

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FIR #272: Tick Tick Tick Tick Search

Generation Z Is Turning to Tok Tok and Instagram for Search

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FIR #269: Doppelgängers Everywhere!

Digital Twins Are Already Here. They’re Going to Be a Bigger Deal Than You Think

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