Jan 22, 2025
The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Jan 19, 2025
The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
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Jan 16, 2025
The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
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Jan 11, 2025
The Rose & Rockstar: Connecting through Nostalgia and Tribes
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
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Jan 8, 2025
The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
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Jan 4, 2025
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
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Dec 28, 2024
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
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Dec 21, 2024
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
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Dec 14, 2024
The 5 D’s of Personas and Valuable Friction Episode
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
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Dec 7, 2024
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
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