Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with…
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As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has…
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This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan. David…
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In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE…
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This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive…
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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his…
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This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B…
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This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing…
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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a…
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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term “innovative”. We’ve been saying…
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