Nov 22, 2025
The Rose & Rockstar: Still Thanking LinkedIn?
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Nov 19, 2025
The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
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Nov 15, 2025
The Rose & Rockstar: WTF Does Being Good at AI Mean?
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
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Nov 12, 2025
The Rockstar CMO Studio: The ART of the Revenue Department
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
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Nov 8, 2025
The Rose & Rockstar: Pritchard’s 5 Fundamentals
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
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Nov 5, 2025
Cathy on Content: The CMO Identity Crisis
This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
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Nov 1, 2025
The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
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Oct 29, 2025
The Rockstar CMO Studio: Marketing with a Cause
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
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Oct 25, 2025
The Rose & Rockstar: Robert’s Robot Writing Righthand
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
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Oct 22, 2025
The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
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