Dec 10, 2025
The Rockstar CMO Studio: 2025 Wrapped
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in…
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Dec 6, 2025
The Rose & Rockstar: Content Marketing in 2026
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
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Dec 4, 2025
The Rockstar CMO Studio: Into the Brand to Demand Zone
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
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Nov 29, 2025
The Rose & Rockstar: A Nog for Less AI Froth in 26
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the…
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Nov 26, 2025
Cathy on Content: Adobe, Semrush, and Practice vs Insanity
This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.
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Nov 22, 2025
The Rose & Rockstar: Still Thanking LinkedIn?
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.
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Nov 19, 2025
The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
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Nov 15, 2025
The Rose & Rockstar: WTF Does Being Good at AI Mean?
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
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Nov 12, 2025
The Rockstar CMO Studio: The ART of the Revenue Department
This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
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Nov 8, 2025
The Rose & Rockstar: Pritchard’s 5 Fundamentals
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
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