Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Adrian Parker is the Global Vice-President of Marketing at Patron Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact,…
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Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer…
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Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public…
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** Note - This is the final episode of Digging Deeper that will be simulcast on this feed. Subscribe to Digging Deeper separately at jason.online/diggingdeeper. This feed changes…
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** Digging Deeper has changed feeds. Starting September 1, you'll need to get that show's feed at https://diggingdeeper.libsyn.com - This feed will officially launch Winfluence - The Influence…
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** Note: The feed changes September 2 to no longer include Digging Deeper. Make sure to subscribe to it at https://diggingdeeper.libsyn.com. This feed becomes Winfluence September 2, 2020.**…
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Crystal Duncan from Edelman joined Jason on #DiggingDeeper to chat about influencer marketing. The topic of potential influencer unions came up. The two discussed the feasibility of unions,…
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**Update your feeds! Digging Deeper will only simulcast to this feed until September 1, 2020. Don't miss the great interviews on Digging Deeper by subscribing at https://jason.online/diggingdeeper and…
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This Episode: If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled…
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** Update your feed to subscribe to Digging Deeper at https://diggingdeeper.libsyn.com/ ** Jason sits down to talk with PathNorth CEO and former Goldman Sachs executive Doug Holladay about…
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