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Winfluence with Jason Falls

Winfluence with Jason Falls podcast cover

Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.

Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.

Every episode tackles a real business problem and leaves you with something worth doing.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.

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Can you measure creativity?
Jun 23, 2020

Can you measure creativity?

Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn…

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We are in the Age of Influence
Jun 16, 2020

We are in the Age of Influence

Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing…

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The Future of Offline Advertising
May 19, 2020

The Future of Offline Advertising

Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade…

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How to be a Conscious Marketer
May 12, 2020

How to be a Conscious Marketer

Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps…

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