Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson's new startup GetEmails allows…
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Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help -- and which competes with them for…
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Does your brand or agency have a content performance culture? It needs one. Christoph Trappe's latest book by that title outlines how to build a culture where content…
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Gavin Jocius knows a thing or two about e-commerce. The former general manager of the art division at CafePress, also known as Canvas on Demand, helped that business…
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Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer…
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Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce's Mathew Sweezey. Today's marketing is not about…
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Toni Deckers is trying to build a crowdsourced sit-com. Yep. You read that right. The actress and jazz singer launched an IndieGoGo campaign recently to crowdsource production of a…
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Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of…
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The creative process is one of life's great mysteries. If you figure it out, it's smooth sailing. Jason Falls catches up with award-winning writer Whit Honea. He is…
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Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder…
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