Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two…
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This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather…
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This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig…
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This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking,…
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This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s…
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This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over…
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This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our…
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This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the…
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This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub…
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This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for…
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