Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over…
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This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose…
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This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar…
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This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two…
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This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly…
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This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about…
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This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert…
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This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a…
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This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks…
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This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy…
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