Digging Deeper

Hosted ByJason Falls

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

All Episodes

Finding Your Capital S Story

Paul Furita of WordWrite joins Digging Deeper to discuss his new book on corporate storytelling.

Meet Cornett’s own TikTok Influencer – Senior Web Developer Matt Hudgins

Learn how his fun technology and coding videos have earned millions of views

The Challenge of B2B and Tech Marketing

Brightspot CMO Marcy Massura joins Digging Deeper to talk about the complexities away from consumer focused marketing

Finding Consumer Insights Via Social Media

Talkwalker’s Todd Grossman visits Digging Deeper to talk about the evolution of social listening to research level implications

Advertising Trends Heading Into 2022 with AdWeek’s David Griner

@AdWeek’s David Griner joins #DiggingDeeper to chat about what’s hot and emerging in the world of #advertising as 2021 rolls into 2022.

How Lagunitas is Disrupting the Beverage Industry

CMO Paige Guzman stops by Digging Deeper to talk about beer, digital and the pandemic pivot her company made.

Audio Exclusive: Cornett’s Black History Trivia Night

Join host Jason Falls as he reports on Cornett’s first Black History Trivia Night, a part of the agency’s diversity activities

How to Inspire Cult-Like Brand Followings

Chris Kneeland visits Digging Deeper to talk about driving insane engagement with employees and customers

Brand Hacks to Connect Consumers with Meaning

Professor Emmanuel Probst joins Digging Deeper to discuss his new book Brand Hacks