The Challenge of B2B and Tech Marketing
Business-to-business marketing is different than the business-to-consumer approach. Add the complexities of technology to the product and it can get far more layered and confusing. Marcy Massura is…
Read moreCreativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
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Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
Business-to-business marketing is different than the business-to-consumer approach. Add the complexities of technology to the product and it can get far more layered and confusing. Marcy Massura is…
Read moreWhen you think social listening, you probably, by default, think customer service and social consumer care. But did you know that advanced brands use social listening to gather…
Read moreAs we head into the last month of 2021, the inevitable barrage of 2022 planning blog posts and trend predictions will flood the social medias for those of…
Read moreWhen your brand is highly dependent on event marketing to grow and a pandemic hits, what do you do? Paige Guzman, the chief marketing officer at Lagunitas Brewing…
Read moreIn the first of new audio-only, exclusive episodes of Digging Deeper, host Jason Falls reports back on Cornett's recent Black History Trivia Night event. The entire agency got…
Read moreEvery brand probably wants to have followers it describes as cult-like in their adoration and worship of the brand. But how do you foster the good from that…
Read moreThe new book from Dr. Emmanuel Probst is a thoughtful and interesting look at how brands can build their direction on helping customers fulfill various needs. Brand Hacks…
Read moreManaging and marketing a small to medium business is a world of headache and heartache for many. But for some, it can be optimized and fine tuned to…
Read moreOnce upon a time an influencer named Arii tried to turn her 2 million followers into a buying audience for a new product line. It failed. In Winfluence…
Read moreSpace Marketing is the new book from communications veteran Izzy House. The work dives into the history of the marketing of the U.S. and other space programs to…
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