Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may…
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On episode #136 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints,…
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On episode #135 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target…
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On episode #134 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than…
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On episode #133 of the Rethink Marketing Podcast, Eric and Colin emerge from the depths of antisocial technology and have a lively conversation about the human side of automation.…
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On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of…
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On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design,…
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On episode #130 of the Rethink Marketing Podcast, Eric and Colin discuss under-appreciated sources of innovation and how businesses can capitalize on them to create competitive advantage. Many innovation models…
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On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your…
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Passion-Connection-Intensity
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